Abrau-Durso and the Ded Moroz Theme Park have announced a strategic partnership at SPIEF 2025

At the St. Petersburg International Economic Forum, Abrau-Durso PJSC and Ded Moroz Theme Park LLC signed a cooperation agreement. The document establishes a long-term partnership in the area of joint promotion of cultural assets, development of tourism and event infrastructure, and the implementation of creative projects in Veliky Ustyug with the support of the Vologda Oblast Government.

The agreement was signed by Elena Zaritskaya, General Director of Abrau-Durso PJSC, and Oksana Kosachenko, General Director of Ded Moroz Theme Park LLC.

The agreement provides for the creation of joint cultural initiatives and event formats, the development of infrastructure for family recreation, the design of themed zones within Ded Moroz Park, and the promotion of the image of the national hero as a symbol of a good holiday.

"The partnership with Ded Moroz Theme Park is a union of two strong Russian brands that have become part of our national cultural heritage. We share a respect for traditions and strive to create unique experiences for people and bring positivity and inspiration to the world. I am confident that the creative synergy of our teams will result in exciting initiatives and joint projects," commented Elena Zaritskaya, CEO of Abrau-Durso PJSC.

The project includes the launch of new cultural and educational formats, joint work on spatial solutions, and support for nationwide events aimed at engaging family audiences and promoting Russian cultural heritage.

"For us, our partnership with Abrau-Durso is a new culture of celebration. Together, we strive to rethink traditions: to show that celebrations can be beautiful, meaningful and unifying. Ded Moroz, as a national hero, is a symbol of a new model—an attentive attitude toward oneself, loved ones, a joy that does not require excesses. This is not just a brand collaboration — it is a step towards forming good habits and a responsible approach to the holiday," emphasized Oksana Kosachenko, CEO of Ded Moroz Theme Park LLC.

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In autumn 2024, with the support of the Vologda Oblast Government, Ded Moroz Theme Park LLC was established as the operator responsible for developing a key tourist area in Veliky Ustyug. The company's main goal is to transform the current residence of Ded Moroz into a year-round federal center for cultural, educational, and family tourism. The project aims to develop domestic tourism, strengthen cultural identity, and promote the image of Ded Moroz as a significant national symbol. The focus is on developing modern infrastructure, an events calendar and a substantive concept that reflects Russia's cultural code.