Abrau Club and Academy of Life Present the Сapsule Сollection "Find Your Way"

The Abrau-Durso Group lifestyle project, the Abrau Club, together with the Academy of Life Foundation, presents the limited collection "Find Your Way", a socially important project combining the aesthetics and philosophy of the Abrau Club with the foundation's mission to support children from orphanages. The collaboration is designed to remind people of the importance of self-belief, inner support and the opportunity to build their own future when there are those around who give them the strength to go on.

The Academy of Life Foundation has been helping children from orphanages adapt to independent living, get a profession, and find their place in society for several years. Its mission is to support children on the way toward social and professional fulfillment, giving them an occasion to embrace their experiences and build a future relying on themselves step by step. The "Find Your Way" collaboration reflects the common values of the Abrau Club and the foundation— the desire for development, mindfulness and moral certainty.

The name of the capsule "Find Your Way" symbolizes moving forward and soul-searching. The design is based on the coordinates of the northernmost and southernmost points of the land, 83°39'N and 90°00'S, which have become a metaphor for the breadth of possibilities that open up to a person when there are those who believe in them and are ready to support them. Some of the coordinates have been replaced with the symbols "XX"— a reminder that everyone's way is unique and just beginning. It is this sign that carries the main idea of the project— to help children from a deprived background determine their own direction and confidently move forward.

The collection includes a loose T-shirt and longsleeve, as well as a scented candle with the inscription "Find Your Way". The print is made in corporate colors: wine red reflects the style of the Abrau Club, and blue and orange are the colors of the Academy of Life Foundation. Each item is available in a limited edition of only 100 pieces.

The profit of 50% of the collection's sales will be used to support socialization and professional development programs for children in orphanages. Anyone can join the initiative and do a good deed by purchasing a longsleeve, a T-shirt or a candle.

The presentation of the collection for the brand's friends took place on October 16 at the Abrau Club flagship space at Petrovka15, bldg.1. The guests gathered to be part of the initiative that combines style and meaning. The atmosphere of the event was highlighted by floral installations from Dmitry Turkan, sparkling "Abrau-Durso" and sets from the DJ Groove Audio School, creating amusement. Photographer Nikolay Zverkov took care of lively and atmospheric shots, conveying the mood of the event in every detail.

"A comfy and soulful evening, wonderful clothes with a neat and stylish design, and most importantly, the opportunity to help. May there be more such "meaningful events"!" said Yulia Fishkina, Swiss Smile co-founder, philanthropist and collector.

Among the guests of the event were Yanina Studilina, Suzanna Musayeva, Aleksandra Skamnitskaya, Yulia Rublyova, Lilia Akhmetshina, Fyodor Yelyutin, Ksenia Pozhitkova, Tatyana Ledkova, Ksenia Kozhukhova, Darya Orlova. They were all happy to try on and buy T-shirts and longsleeves, asked for details about the campaign, and shared their impressions.

"Helping those in need is a natural impulse for both individuals and responsible businesses. Collaborations between brands and charities allow us to involve people in good deeds and tell about important social initiatives. We are confident that our customers will support this campaign," comments Maria Titova, the Abrau Club inspirer and founder.

"Our main task is to help the wards prepare for independent living. Going through psychological trauma, learning how to build relationships, developing individuality, believing in themselves, and gaining the necessary knowledge and skills is very important for children without parental care. The support of the Abrau Club will allow us to go further and reach more children with the foundation's programs," says Ilya Gorbatsky, President of the Academy of Life Foundation.

The campaign will last until December 1, 2025 at the flagship space, as well as on the official website of the Abrau Club. All customers who supported the project will automatically participate in the giveaway, which will take place at the end of November. Among the gifts are a wine set from the premium Abrau line and a set of fragrances for the Abrau Club house.